Finally, domain age and authority can also impact a site's ranking in search results. Older, established domains with a history of quality content and backlinks are more likely to rank higher than new domains with little or no history. Keyword density Despite its drawbacks, social media can also be a great tool for personal and professional growth. By connecting with like-minded individuals, sharing your ideas, and building your brand, you can leverage social media to achieve your goals and make a positive impact on the world.